A SchoolHouse for Everyone

resources & blog


Laura Grill
October 28, 2020

On Passover (a Jewish Holiday celebrated at the same time as Easter) the question is asked, “How is this night different from all other nights.” I find that I continually ask myself this same question. How is this year different from all other years and conversely how is it the same? (recall last week's post on Comparative Thinking).

Are there more similarities? Or more differences?

In a few days it will be Halloween .Halloween continues to grow in popularity since it became popular in the US during the late 19th century. Trick-or-treating, pumpkin carving and costumes are woven into the American culture. A study conducted by Prosper Insights & Analytics and the National Retail Federation shows that while 58% of Americans plan to celebrate − down from 68% last year − those who do participate will spend a record-topping $92 per person, $6 more than in 2019. Total costs are still down slightly, but not what one might have predicted.

Celebrating events has almost become more important or meaningful to consumers as a result of the pandemic,” says Katherine Cullen, senior director of industry and consumer insights at the National Retail Federation.

So how is this year similar and how is it different? For me, it means that I finally went ahead and purchased a Halloween inflatable (well two) for my yard. Nothing crazy, I don’t have the Halloween house, I have a simple inflatable pumpkin and a tree with a ghost in my front yard. My family is dressing up as a theme costume, which is something we haven’t done in 7 years. Like Cullen writes, celebrating events has become more important. Or really just finding ways to celebrate in general. Pumpkins make me happy - so I have a bunch of pumpkins and mums on my front steps.

This year, more than previous years, I find I am taking the time effort to make days like Halloween more fun.

We all need to find ways to spark happiness and joy in the mundane. This year is a reminder, to all of us, to stop and smell the flowers (or pumpkins and fall spices) and to live in the moment.

Halloween will be different this year, but likely it will feel more the same than we expect.