SchoolHouse Privacy Policy

Effective date: September 22, 2020

This "Privacy Policy" describes the privacy practices of New Class, Inc., d/b/a SchoolHouse ("SchoolHouse", "we", "us", or "our") in connection with the SchoolHouse website and any other website that we own or control and which posts or links to this Privacy Policy (collectively, the "Service"), and the rights and choices available to individuals with respect to their information.

Table of Contents

  • Personal Information We Collect
  • How We Use your Personal Information
  • How We Share Your Personal Information
  • Your Choices
  • Other Sites and Services
  • Security Practices
  • International Data Transfers
  • Children
  • Changes to this Privacy Policy
  • How to Contact Us
  • Notice to California Residents

1. Personal Information We Collect

1.1 Information you provide to us

Information you provide to us or our service providers or advertising partners through our websites or otherwise includes:

Personal information we collect from parents through the Service or otherwise includes:

  • Contact Information, such as your first and last name, email and mailing addresses, and phone number.
  • Content you choose to upload to the Service, such as text, images, audio, and video, along with the metadata associated with the files you upload.
  • Information about your pod, if you sign up for the Service we collect certain personal information to help create and maintain a pod; such information may include your location and zip code, how many child users you intend to register for our Service, and how large your pod is.
  • Information about child users, when you sign up to use our Service, we collect information about your child users; including you child user's name, date of birth, curriculum, project work, grades, disciplinary records, and basic medical information (such as allergies or other medical needs).
  • Registration Information, such as when you register your child users for a part-time or full-time learning pod, or when you register for a SchoolHouse webinar.
  • Correspondence, such as correspondence between parents and teachers, and information you provide when you contact us with questions, feedback, or otherwise correspond with us online.
  • Payment card information, such as your payment card number and billing address
  • Transaction information, such as information about payments to and from you and other details of services you have purchased from us.
  • Marketing information, such as your preferences for receiving communications about our activities, events and publications and details about how you engage with our communications.

1.2 Information we obtain from social media platforms

We may maintain pages for SchoolHouse on social media platforms, such as Facebook, Twitter, Google, YouTube, and Instagram. When you visit or interact with our pages on those platforms, the platform provider's privacy policy will apply to your interactions and their collection, use and processing of your personal information. You or the platforms may provide us with information through the platform, and we will treat such information in accordance with this Privacy Policy.

1.3 Information we obtain from other third parties

We may receive personal information about you from third-party sources. For example, a business partner may share your contact information with us if you have expressed interest in learning specifically about our services, or the types of service we offer. We may obtain your personal information from other third parties, such as marketing partners, and publicly available sources.

1.4 Information collected by automated means

We, our service providers, and our business partners may automatically log information about you, your computer or mobile device, and activity occurring on or through the Service includes:

  • Device data, such as your device operating system type and version number, manufacturer and model, device identifier (such as the Google Advertising ID or Apple ID for Advertising), browser type, screen resolution, IP address, the website you visited before browsing to our website, general location information such as city, state or geographic area.
  • Online activity data, information about your use of and actions on the Service, such as pages or screens you viewed, how long you spent on a page or screen, navigation paths between pages or screens, information about your activity on a page or screen, access times, and length of access; and other personal information.

1.5 Cookies and other tracking technologies

A "cookie" is a text file that websites send to a visitor's computer or other Internet-connected device to uniquely identify the visitor's browser or to store information or settings in the browser. Browser web storage, or LSOs, are used for similar purposes as cookies. Browser web storage enables the storage of a larger amount of data than cookies. A "web beacon", also known as a pixel tag or clear GIF, is typically used to demonstrate that a web page was accessed or that certain content was viewed, typically to measure the success of our marketing campaigns or engagement with our emails and to compile statistics about usage of our websites.

Web browsers may offer users of our websites or mobile apps the ability to disable receiving certain types of cookies; however, if cookies are disabled, some features or functionality of our websites may not function correctly. Please see the "Targeted online advertising" section for information about how to exercise choice regarding the use of browsing behavior for purposes of targeted advertising.

1.6 Referrals

Parents who use our Service may have the opportunity to refer other parents to us. Such users may provide us with the contact information of other parents and other information such as the number of child users that may join the pod. Parents may only submit a referral if you have permission to provide the referral's contact information to us so that we may contact them.

2. How We Use Your Personal Information

We use your personal information for the following purposes and as otherwise described in this Privacy Policy or at the time of collection.

2.1 To operate the Service

We use your personal information to:

  • Create the learning pods
  • Connect parents with teachers
  • Provide, operate and improve the Service
  • Provide information about our Services
  • Provide support and maintenance for the Service

2.2 To communicate with you about the Service

To communicate with you about the Service, including by sending you announcements, updates, security alerts, and support and administrative messages:

  • Communicate with you about webinars that you participate in
  • Understand your needs and interests, and personalize your experience with the Service and our communications
  • To respond to your requests, questions and feedback
  • To send you SchoolHouse related marketing communications as permitted by law. You will have the ability to opt-out of our marketing and promotional communications as described in the opt out of marketing section below.

2.3 For research and development

We analyze use of the Service to analyze and improve the Service and to develop new services, including by studying user demographics and use of the Service.

2.4 To display advertisements

We work with advertising partners to display advertisements on the Service or elsewhere online. These advertisements are delivered by our advertising partners and maybe targeted based on your use of the Service or your activity elsewhere online. To learn more about your choices in connection with advertisements, please see the section below titled "Targeted online advertising".

Note that SchoolHouse will never use child user data to advertise or market to child users or their parents. We will not mine child user data for any purposes other than those agreed to by the parents and SchoolHouse. Data mining or scanning of child user data for the purpose of advertising or marketing to child users or their parents is prohibited.

2.5 To comply with law

We use your personal information as we believe necessary or appropriate to comply with applicable laws, lawful requests, and legal process, such as to respond to subpoenas or requests from government authorities.

2.6 For compliance, fraud prevention, and safety

We may use your personal information and disclose it to law enforcement, government authorities, and private parties as we believe necessary or appropriate to:

  1. Protect our, your or other's rights, privacy, safety or property (including by making or defending legal claims.
  2. Enforce the terms and conditions that govern the Service.
  3. Protect, investigate and deter against fraudulent, harmful, unauthorized, unethical or illegal activity.

2.8 To create anonymous, aggregated or de-identified data

We may create anonymous, aggregated or de-identified data from your personal information and other individuals whose personal information we collect. We make personal information into anonymous, aggregated or de-identified data by removing information that makes the data personally identifiable to you. We may use this anonymous, aggregated or de-identified data and share it with third parties for our lawful business purposes, including to analyze and improve the Service and promote our business.

3. How We Share Your Personal Information

We do not share your personal information with third parties without your consent, except in the following circumstances or as described in this Privacy Policy:

3.1 Service providers

We may share your personal information with third party companies and individual that provide services on our behalf or help us operate the Service such as customer support, hosting, analytics, email delivery, marketing, and database management services. These third parties may use your personal information only as directed or authorized by us and in a manner consistent with this Privacy Policy and are prohibited from using or disclosing your information for any other purpose.

3.2 Educational tools

We encourage parents to use third-party educational tools to facilitate the Service, such tools include G-Suite for Education and Google Classroom. For more information on how educational information is handled, or to review Google's Privacy Policy, please visit: https://edu.google.com/why-google/privacy-security/?modal_active=none.

3.3 Payment Processors

For online payments and/or automated clearing house (ACH) payouts, we use the payment services of Stripe. We do not process, record or maintain your credit card or bank account information and we will share transaction data with our payment services providers only to the extent necessary for the purposes of processing your payments, refunding such payments and dealing with complaints and queries relating to such payments and refunds. For more information on how payments are handled, or to review Stripe's Privacy Policy, please visit: https://stripe.com/privacy.

3.4 SchoolHouse Teachers

At your direction, we may share personal information you provide through the Service with our SchoolHouse Teachers, only as we deem necessary to create, manage, or maintain the Service. Teachers may share their student information with other Teachers.

3.5 Other Users of the Service and the Public

We may provide functionality that enables you to disclose personal information to other users of the Service (such as, other Teachers, parents, or students) or the public. For example, when a Teacher joins our "Teacher Marketplace" we may share their profile information, grade-level preferences, and location.

3.6 Professional advisors

We may disclose your personal information to professional advisors, such as lawyers, bankers, auditors, and insurers, where necessary in the course of the professional services that they render to us.

3.7 For compliance, fraud prevention and safety

We may share your personal information for the compliance, fraud prevention and safety purposes described above.

3.8 Business transfers

We may sell, transfer or otherwise share some or all of our business or assets, including your personal information in-connection with a business transaction (or potential business transaction) such as a corporate divestiture, merger, consolidation, acquisition, reorganization or sale of assets, or in the event of bankruptcy or dissolution.

4. Your Choices

In this section, we describe the rights and choices available to all users.

4.1 Update your information

If you wish to modify your personal information, you can do so by contacting us as indicated in the "Contact Information" section below.

4.2 Opt-out of marketing communications

You may opt-out of marketing-related emails by following the opt-out or unsubscribe instructions at the bottom of the email, or by contacting us at: info@getschoolhouse.com

4.3 Cookies & Browser web storage

We may allow service providers and other third-parties to use cookies and similar technologies to track your browsing activity over time and across the Service and third-party websites. Most browsers let you remove or reject cookies. To do this, follow the instructions in your browser settings. Many browsers accept cookies by default until you change your settings. Please note that if you set your browser to disable cookies, the sites may not work properly. Similarly, your browser settings may allow you to clear your browser web storage.

4.4 targeted online advertising

Some of the business partners that collect information about users' activities on or through the Service may be members of organizations or programs that provide choices to individuals regarding the use of their browsing behavior or mobile application usage for purposes of targeted advertising. Please review instructions on our Online Tracking Opt-Out Guide for additional information.

4.5 do not track

Some Internet browsers may be configured to send "Do Not Track" signals to the online services that you visit. We currently do not respond to "Do Not Track" or similar signals. To find our more about "Do Not Track", please visit: http://www.allaboutdnt.com.

5. Other Sites & services

The Service may contain links to other websites and other online services operated by third-parties. These links are not an endorsement of, or representation that we are affiliated with, any third-party. In addition, our content may be included on web pages or in mobile applications or online services that are not associated with us. We do not control third-party websites or online services, and we are not responsible for their actions. Other websites and services follow different rules regarding the collection, use and sharing of your personal information. We encourage you toread the privacy policies of the other websites and online services you use.

6. Security Practices

The security of your personal information is important to us. We employ a number of organizational, technical and physical safeguards designed to protect the personal information we collect. However, security risk is inherent in all internet and information technologies and we cannot guarantee the security of your personal information.

7. International Data Transfers

We are headquartered in the United States and have service providers in other countries and your personal information may be transferred to the United States or other locations outside of your state, province, or country where privacy laws may not be as protective as those in your state, province, or country.

8. Children

We do not knowingly permit children under the age of 13 to register directly for our Services. If we learn that personal information of a child user has been collected on our Services without parental consent, then we will take appropriate steps to delete this information. We encourage parents and guardians with concerns to contact us.

9. Changes to This Privacy Policy

We reserve the right to modify this Privacy Policy at anytime. If we make material changes to this Privacy Policy, we will notify you by updating the date of this Privacy Policy and posting it on the Service. We may, and if required by law will, also provide notification of changes in another way that we believe is reasonably likely to reach you, such as via e-mail (if you have an account where we have your contact information) or another manner through the Service.

Any modifications to this Privacy Policy will be effective upon our posting the new terms and/or upon implementation of the new changes on the Service (or as otherwise indicated at the time of posting). In all cases, your continued use of the Service after the posting of any modified Privacy Policy indicates your acceptance of the terms of the modified Privacy Policy.

10. How to Contact Us

Please direct any questions or comments about this Policy or privacy practices to: info@getschoolhouse.com.

You may also write to us via postal mail at:

SchoolHouse
Attn: Legal - Privacy
100 Jane Street
Apartment 2B
New York, New York 10014

11. Notice to California Residents

This section applies only to California residents. It describes how we collect, use and share Personal Information of California residents in operating our business, and their rights with respect to that Personal Information. For purposes of this section, "Personal Information" has the meaning given in the California Consumer Privacy Act of 2018 ("CCPA") but does not include information exempted from the scope of the CCPA.

11.1 Personal information that we collect, use and share

The chart below summarizes how we collect, use and share Personal Information by reference to the categories specified in the CCPA, and describes our practices during the 12 months preceding the effective date of this Privacy Policy. Categories in the chart refer to the categories described above in the general section of this Privacy Policy. We do not sell personal information.

As we mentioned in this Privacy Policy, like many companies, we use services that help deliver interest-based ads to you. Our use of some of these services maybe classified under California law as a "sale" of your Personal Information to the companies that provide the services because they collect information from our users (e.g., device data and online activity data) to help them serve ads more likely to interest you. You can request to opt-out of this "sale" of your personal information here: Do Not Sell My Personal Information

Category of PI.
Click here for more information.
PI we collect
Source of PI
Business/ Commercial purpose for collection
Data sharing
Categories of third parties to whom we "sell" PI
  • Identifiers
  • Online Identifiers
  • Contact Information
  • You
  • Public Information
  • Social media platforms
  • Third parties
  • Referrals
  • To operate the Service
  • To communicate with you about the Service
  • For research and development
  • To display advertisements
  • To comply with law
  • For compliance, fraud prevention, and safety
  • With your consent
  • To create anonymous, aggregated or de-identified data
  • Affiliates
  • Service providers
  • Advertising partners
  • Professional advisors
  • Authorities 
  • Business transferees
  • SchoolHouse Teachers
  • Other users of the Service and the public
  • None
  • Commercial Information
  • Marketing Information
  • Correspondence
  • Marketing Information
  • Registration Information
  • You
  • Public Information
  • Social media platforms
  • Third parties
  • To operate the Service
  • To communicate with you about the Service
  • For research and development
  • To display advertisements
  • To comply with law
  • For compliance, fraud prevention, and safety
  • With your consent
  • To create anonymous, aggregated or de-identified data
  • Affiliates
  • Service providers
  • Advertising partners
  • Professional advisors
  • Authorities 
  • Business transferees
  • None
  • Financial Information
  • Transaction information
  • Payment card information
  • You
  • Students
  • To operate the Service
  • To communicate with you about the Service
  • For research and development
  • To comply with law
  • For compliance, fraud prevention, and safety
  • With your consent
  • To create anonymous, aggregated or de-identified data
  • Affiliates
  • Service providers
  • Professional advisors
  • Authorities 
  • Business transferees
  • SchoolHouse Teachers
  • Other users of the Service and the public
  • None
  • Inferences
May be derived from:
  • Registration information
  • Transaction information
  • Marketing information
  • Device data
  • Online activity data
  • Automatic collection
  • To operate the Service
  • To communicate with you about the Service
  • For research and development
  • To display advertisements
  • To comply with law
  • For compliance, fraud prevention, and safety
  • With your consent
  • To create anonymous, aggregated or de-identified data
  • Affiliates
  • Service providers
  • Advertising partners
  • Professional advisors
  • Authorities and others
  • Business transferees
  • Advertising partners
  • Protected classification characteristics
  • Physical description
  • Biometric information

We describe the sources from which we collect this information in the section above entitled Personal Information We Collect; and the business and commercial purposes for which we collect this information in the section above entitled "How We Use Your Personal Information", and the categories of third parties to whom we disclose this information in the section above entitled "How We Share Your Personal Information".

11.2 Your California Privacy Rights

The CCPA grants California residents the following rights:

  1. Information. You can request information about how we have collected, used and shared your personal information during the past 12 months.
  2. Access. You can request a copy of the personal information that we maintain about you.
  3. Deletion. You can ask us to delete the personal information that we collected or maintain about you.

Please note that the CCPA limits these rights by, for example, prohibiting us from providing certain sensitive information in response to an access request and limiting the circumstances in which we must comply with a deletion request. If we deny your request, we will communicate our decision to you. You are entitled to exercise the rights described above free from discrimination.

How to make a request. To request access to or deletion of personal information contact us at:

info@getschoolhouse.com

Identity verification. CCPA requires us to verify the identity of the individual submitting the request before providing a substantive response to the request.

Authorized agents. California residents can empower an "authorized agent" to submit requests on their behalf. We will require the authorized agent to have a written authorization confirming that authority.

California Shine the Light. Under California Civil Code section 1798.83, California residents are entitled to ask us for a notice identifying the categories of personal customer information which we share with our affiliates and/or third parties for marketing purposes, and providing contact information for such affiliates and/or third parties. If you are a California resident and would like a copy of this notice, please submit a written request to us via email at info@getschoolhouse.com . You must put the statement "Your California Privacy Rights" in your request and include your name, street address, city, state, and ZIP code. We are not responsible for notices that are not labeled or sent properly, or do not have complete information.

12. Online Tracking Opt-Out Guide

Like many companies online, we may use services provided by Google and other companies that use tracking technology. These services rely on tracking technologies – such as cookies and web beacons – to collect directly from your device information about your browsing activities, your interactions with websites, and the device you are using to connect to the Internet. There are a number of ways to opt out of having your online activity and device data collected through these services, which we have summarized below:

  • Blocking cookies in your browser. Most browsers let you remove or reject cookies, including cookies used for interest-based advertising. To do this, follow the instructions in your browser settings. Many browsers accept cookies by default until you change your settings. For more information about cookies, including how to see what cookies have been set on your device and how to manage and delete them, visit: https://www.allaboutcookies.org/
  • Blocking advertising ID use in your mobile settings. Your mobile device settings may provide functionality to limit use of the advertising ID associated with your mobile device for interest-based advertising purposes.
  • Using privacy plug-ins or browsers. You can block our websites from setting cookies used for interest-based ads by using a browser with privacy features, like Brave, or installing browser plugins like Privacy Badger, Ghostery or uBlock Origin, and configuring them to block third party cookies/trackers.
  • Platform opt-outs. The following advertising partners offer opt-out features that let you opt-out of use of your information for interest-based advertising:
Google

Facebook
  • Advertising industry opt-out tools. You can also use these opt-out options to limit use of your information for interest-based advertising by participating companies:
Digital advertising Alliance

Network advertising Initiative

Note that because these opt-out mechanisms are specific to the device or browser on which they are exercised, you will need to opt-out on every browser and device that you use.